Independent Impact Intelligence · FIIT Index

Impact or Marketing?

Upload any impact fund report.
We'll tell you what it actually is.

Impact funds raise billions on the promise of measurable social good. Most of their reports are marketing documents. This tool scores them on 5 layers of evidence — and tells you which is which.

📄
Drop a PDF here, or click to browse
Annual impact reports, investor updates, fund factsheets
The 5-Layer Analysis
Each layer scored 0–3 · Total out of 15 · Layers 1 & 2 cap the maximum score · 0–4 Marketing · 5–8 Weak · 9–11 Partial · 12–15 Credible